"This story starts with a seed. Actually 100,000 seeds, 6 farms, and 1 quest to reimagine flavor.

This season, sweetgreen joined friend and collaborator, Blue Hill co-owner and farm to table progressive chef Dan Barber, and his visionary seed company Row 7, in thinking differently about the origins of flavor in our food. Watch as we join forces to trace flavor up the supply chain to its highest point: the seed."

DIGITAL: ARRI AMIRA with Zeiss Standard Speeds
FILM: Shot on Kodak Super16mm 50D / 250D Aaton
XTR, Canon 8-64mm T2.4

Director/DP: Andrew David Watson
Production Company: Picture Farm Productions
Client: Sweetgreen
Editor: Isabel Freeman
1st AC & Additional Opt: Gabriel Pimenta