Fifty Fifty

I absolutely love creative collaborations—especially when they build upon years of working together. No one does it better than director and photographer Moriah Sawtelle. I’ve been working with Moriah for the past few years, and whenever she calls about a project—whether commercial or a passion project—I always make it a top priority.

For her latest fashion shoot, Fifty Fifty, she approached me about shooting a western… in Manhattan. I loved the challenge. To bring a bit of a vintage look, we shot on Zeiss Standard Primes, Zeiss B-Speeds, and a Helios 58mm old-school Russian photo lens.

A huge thank you to Sean Nejman from Bird Dog Lighting for also always being game to jump aboard any project with Moriah.

Here are a few of my favorite frame grabs from the project.

 

Food, Food, and more Food!

One of the earliest short films I directed that gained attention was about a salty motorcycle mechanic. The short, Liberty Vintage, earned a Vimeo Staff Pick and really helped propel my work from the documentary world to the agency world. And while I still love filming motorcycles, I now often find myself in kitchens (and studios) more than garages.

Somewhere over the last decade, thanks to some truly wonderful creative partners, I have carved out a niche within the food and chef world. Filming in a kitchen is a lot like filming in a garage—so much action, so many textures, and so much nuance in the process. I absolutely love filming food and beverages… and at the end of the day, New York City is one of the best places to do it!

 

And because everyone loves BTS, here are a few.

Jameson” Black Barrel Holiday
Director: Moriah Sawtelle
DP: Andrew David Watson
Arri Amira with Cooke Panchro / i.

Dairy Farmers of Wisconsin
Creative Director: Randall Schoonover
Director/DP: Andrew David Watson
Arri Alexa35, MiniLF for tabletop.
Arri Amira, Mini and LF for 3 camera shoot.

Westholme Esme
Creative Director: Alex Hopson
Director/DP: Andrew David Watson
ARRI Mini & Amira
Cooke Panchro / i
B-cam opt: Spencer Meffert

Did you notice a trend? Yest, I love shooting food with Cooke Panchro/i — Honestly I should have invested in a set years ago. The warmth of the Cooke, but the reliability of modern lenses are why I often pick the newer re-issued Cooke Panchros for food.

 

Nobody Sees a Flower

Nobody Sees a Flower - I love love love this project!  Form the creative mind of @moriah.sawtelle comes this fun little passion project.  Moriah’s work always blows me away and I absolute love working with her because of her attention to detail and distinctive visual style.  Moriah pulled together an extremely talented bunch of folks for this project and no creative decision was left to chance.    

I shot this project on my ARRI Amira with a mixed of Standard Speeds and B-speeds (with a 1/8 BPM).  The lighting approach was extremely simple and I used 2 lights at most.  

The project was beautifully finished by  @robsbessette @color_refinery. Huge shout out to @arianenorbel who was absolutely wonderful to work with and had such a positive and chill 


Director - @moriah.sawtelle
DP: @andrewdavidwatson
Stylist: @heathernewberger
Florals: @tferrodesign
HMU: @ericvosburg
Talent: @arianenorbel @wilhelminamodels
Color facility - @color_refinery
Colorist - @robsbessette

 

Lessons I learned from Directing.... that make me a better DP.

Working as DP and Director / DP has been an interesting world to navigate.  There are some directors I work with who I think really appreciate my directorial experience (especially when it comes to doc projects), but I also think working as both a Director and Director/DP has raised eyebrows with others…..  

I once talked to a rep about signing as a DP and was directly told the Director/DP side of my work was a conflict and a non-starter.   BUT I wholeheartedly feel working as a Director/DP has greatly, greatly benefited my role as a DP.  I have learned a lot of lessons over the years, but here are a few of the ones that stand out: 

It can take a lot of time and work to win jobs -- By the time the DP is brought onto the project, the Director most likely has put in enormous amounts of time to win the job.  As a DP you should really read the treatment.  Every word.  Then read it again 10 times.  Try to get inside the director’s head and really understand what has been pitched… chances are the Director has spent hours and hours working on the treatment.  What may be a simple 1 day shoot for the DP could easily have been months of work for the creatives (including everyone on the agency side).  It’s important to realize this, give the job the attention it deserves, and understand why there may be strong opinions coming from video village. 

Scheduling / Holding crew -- As a DP I would sometimes get annoyed when I was put on hold only to find out that the production was holding other DPs or the job wasn’t even awarded yet.  From bidding I have learned that some jobs are pitched on such short timeframes you have to start putting crew on hold before an award.  I have also learned that some agencies will be particular about key crew members (hence multiple DPs on hold).   I have also learned how “locked dates” aren’t actually locked and the whole production schedule can shift.  These are all reasons why production may put multiple DPs on hold.  

I always ask these four questions when I get put on hold for a job:  Is the job awarded?  What is the budgeted rate? Are the dates locked?  Are you holding other DPs?  I find most producers, PMs, etc are very honest and straightforward when asked directly… and in fact if I get weird vibes from any of these questions it usually throws up a red flag. 

Additional Work Examples -- As a young DP I would get annoyed when the agency would request more specific work (the joke goes you can’t shoot a commercial for a red toothbrush if you have only shot a commercial for a blue toothbrush).  I have learned this often doesn’t reflect the DP skill level but the agencies desire to nail the production (which is their job after all).  As noted in #1; months of pitching and prep work can lead up to even a simple 1 day shoot. A lot of times the agency creatives have a lot riding on the shoot.  They just want to nail it.  In fact, as a director I find myself doing the same thing when hiring art directors or editors…. of course I want to see similar work in portfolios and sometimes ask for additional work samples.  

Now a seasoned DP may read this and think… yea of course, I get all of these and I never directed.  And I think this is true.  However, working as a Director has given me first hand experience of working directly with an agency and I think I learned these lessons much quicker / sooner then I would have otherwise. . 

Ultimately I think the most important lesson I have learned from working as Director that I can translate to DP jobs is a holistic understanding to bidding and production process, how everything doesn’t revolve around the camera department and how to help elevate the project and nail the project in the way the agency and director spent countless time on.  

Here are a few random BTS photos… just to add some eye candy.